L'Oreal Paris Fade-defying + Shine Permanent Hair Color, Rich Luminous Conditioning Colorant, up to 8 Weeks Of Fade-Defying Hair Color, 70P - Dark Lilac Opal Blonde

L'oreal Superior Preference hair color - the gold standard in luxurious permanent hair color since 1973. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair or red hair color, your color won't look dull or brassy. Packaging may vary, what you receive may not be what is reflected on site

About this item

• L'Oreal Paris Superior Preference hair color is our true gold standard of Color and Shine, since 1973
• Fade-defying color for up to eight weeks and shine system creates a rich, long-lasting color spectrum
  
• Includes our color protective Care Supreme Conditioner formulated with Camelina Oil, anti-oxidant Vitamin E and UV filter